 |
 Marketing is always the most confusing, frustrating part of running a business. And for a good reason: People's behavior is unpredictable. Why do swarms of masses fight over Elmo? Why does Max Sackheim's famous ad "Do you make these mistakes in English" run successfully for decades in one publication and fail miserably in another? What really makes people buy -- what makes them lifetime customers? Why do product launches fail even after millions are spent on consumer research, questionnaires, focus groups? Why can't experienced advertising executives predict a campaign's success better than a white lab rat put into a forced-choice paradigm (at 50% -- no better than chance)? Predicting people's whims, likes, wants, threshold points, tested selling sentences is tough.
Yet marketing ought to be as natural for any business as life itself -- breathe in oxygen, blow out carbon dioxide; breathe in prospects and blow out (what Seth Godin calls) "marquee customers" -- customers who are so ecstatic about your services that they talk to everybody.
We've had tremendous success with "education marketing". By skipping over the usual transparent ad-talk, by never underestimating the intelligence of the buyer, by never talking down to him. But instead, educating him on the products, teaching him, telling him the "inside story" and making it fun. And when you treat your buyers as intelligent humans with brains, and at the same time throw a bit of fun into the process, wonderful things happen. They like it!
 Need help with marketing -- online and offline? We can help you. We have over 217+ Marketing Tactics to increase sales, from search engine marketing to direct marketing to tested and proven tactics in traditional offline marketing -- many of the most powerful marketing tactics are completely free. We provide Marketing Coaching, Creative Marketing Services, Marketing Agency Services and Joint-Venture Sales and Marketing on Commission.
John Kumpunen, B.A. Hon., M.A.
President & CEO
Bronze Program: Marketing Coaching Need an explosion of ideas plus hands-on marketing guidance? We'll step through your sales cycle and give you concrete Action Steps, like tested-selling sentences, back-end marketing techniques, Chinese bargain, and help you differentiate your products and communication. Email John about our Bronze Program: Marketing Coaching -- it's an inexpensive way (6 weeks of hand-holding for $200/week) to harvest and plug into your business what we have learned in the past 26 years about sales and marketing.
Silver Program: Creative Services, on-demand creative marketing services. We can help with market research, buyer motives, surveys, copywriting, design, photography, illustrations, web site services, search engine marketing, video production, trade show help, press releases, video news releases, full-color sheet-fed and web-offset printing, and media placement services -- covering nearly everything a larger marketing agency would provide -- without any restrictions on your account size.
Gold Program: The Marketing Firm: We become your designated marketing firm -- the Marketing Agency of Record -- and usually create a very close working partnership with you. Many of our clients have been with us for over 20 years and now feel like part of the family.
Platinum Program: Joint Venture Marketing: We've had great success by never underestimating the intelligence of the buyer, by never talking down to them, by skipping the transparent ad-talk. Built on that success is our joint venture marketing program where we sell on commission for you -- we earn our revenue from the sales that we generate for you. Check out our sister sites: InternetSalesAgency and WebSalesInternational for further information.
Hands-on Marketing Coaching Program: Duration 6 weeks, $200 per week: We create and review your action plan, provide advice on communication tactics, monitor your progress, provide email and telephone support and guidance. Usually new ideas come so rapidly, we record our conversation and give you an mp3 or cassette for future reference. Be honest ...
- How many marketing tactics are you using now?
- small businesses should have about 30 working at any given time -- growing a business is 3 times harder than you think and takes 5 times longer than you think.
- How many books, mp3 files, PDF files, guru courses do you have in your marketing library?
- only 10% of the people who buy guru advice actually read the stuff they bought.
- How many of them have you printed, listened, underlined -- really read and understood?
- humans forget most in 24 hours -- good idea yesterday is all but gone today.
- How many marketing ideas have you put into use?
- many businesses just don't market enough
As your systematic kick-ass coaches we sort out the tasks, follow up, coach, teach, give ideas, motivate you, tell you what to do, and make you accountable to yourself -- because we've been there, done it, and gotten the T-shirt. Marketing is by far the biggest leverage and the best investment you can put into your own business.
John's story: I grew up in my parents' retail stores. I saw the long hours. The bend-over backward mentality that goes with retail. I saw the struggle and the effort it takes to grow a small business. But that's the price you pay for having the courage to go at it on your own -- but you don't have to be in business by yourself, just because you are in business for yourself. We can help -- inexpensively.
Since 1985 we've worked with start-ups and small companies that need help in thinking bigger and better about marketing. Often, too, we find that there's nothing wrong with the business per se, it's just that the people who run the business have had too many cloudy days in a row and become de-spirited, and radiate huge amounts of “oh-gosh-nothing-is-working” energy. We can help you inexpensively -- we tell you what you should be doing using tested, proven methods.
Over the 6 weeks of the program we look what else you could do for marketing. At the end, you'll have an actionable marketing plan that covers media, promotion, sales, positioning, back-end sales, and a number of methods for qualified prospecting. We focus on business growth online and offline, and your eventual exit strategy. TOP
Creative Marketing Services: Task-oriented marketing services designed to help you with sales and marketing. Priced individually on project-by-project basis. We can help with video production for marketing DVDs and internet sales, narrated brochures, live brochures, illustration, copywriting, design and layout, photography, animation, web sites, webinars, iPod food, market intelligence, target audience profiling, press releases, trade shows, pay-per-click campaigns, organic optimization, advertisements, case histories for trade press, etc.
Samples of Creative Marketing Services: Bahamas-based company needed a full-color magazine production and print services. An Arizona company needed an internet video targeting primarily California construction companies. A tabloid publisher wanted us to design production template pages. A New Jersey book publisher wanted an internet video. Ontario exotic woods importer needed studio photography, type, layout, and printing for a new full-color catalog. Texas-based company needed design and type for Red Herring before going public. Ontario-based large-ticket software manufacturer needed us to collect commercial intelligence on their competitors. An offshore importer wanted us to photograph and catalog all competitive products in Canadian retail stores. A furniture manufacturer showcasing products at IIDEX, wanted us on the trade show floor to research buyer preferences and to speak with large contact buyers. A manufacturer wanted a newsletter. Another manufacturer wanted organic and pay-per-click search engine marketing. Bahamas company hired us to design high-end presentation folders with booklet inserts. An award-winning nanny agency hired us to film and produce their corporate sales video. We handle creative and production in web, print, PR, and multimedia. We also sell for you on commission. Business marketing, industrial, technical and scientific projects are especially welcomed. We also work closely with Lori Karpman and Associates, a Montreal-based law firm that specializes in franchise formation and marketing. Your question?
We've been at this since 1980 and have tons of samples of newsletters, magazines, brochures, slim jims, catalogs, internet videos, narrated internet magazines, press releases, trade-magazine advertisements, newspaper ads, business cards, and most other collateral marketing materials. TOP
A manufacturer's newsletter to distributor network increased sales from $1.3 million to $3 million in 9 months; after we put them to number one organic on Google and created a long-tail PPC on Yahoo and Google, the web site sales went from $3,000 to $30,000 a month in 6 months; a brochure we created voted the best in the industry for a North-America wide company; a residential complex sold to Chinese investors in 3 months.
The Marketing Firm Services: This level of service is intended for companies that need all or some of their marketing functions outsourced to a marketing company. We become your working partners and handle all marketing online, offline, printing, search engine marketing. We accept start-ups, small, and medium-sized companies.
Why it makes sense: There's better cohesion and economies of familiarity in the marketing strategy when you work with the same people who established your graphic standards, did your video, manned your trade show booth and talked to actual buyers, organized your follow-up webinar, designed your web questionnaires, wrote your product press releases, wrote the Google ads for your PPC campaign, and know what your company colors are in CMYK, RGB and hexadecimal color spaces. Even at search engine marketing level, the everchanging algorithms of search engines mean that someone has to monitor your organic and pay-per-click performance continually -- few companies have SEM specialists on board nor do they have the time to do it themselves. TOP
We sell for you on commission. We seek growth through strategic partnerships with inventors, entrepreneurs, manufacturers, industrial designers, existing businesses, and creators of intellectual property. We bring our hands-on internet business skills to creating stand-alone internet businesses that seek out, leverage, scale, and respond to worldwide demand. Obviously we sign non-disclosure and non-compete agreements.
The opportunities for success on the internet are staggering. Do the math: by 2010, there will be 2,000,000,000 (2 billion) internet users each buying perhaps hundreds of products every year. The marketplace in enormous.
- many start-ups work with limited capital and find our pay-for-performance model attractive.
- oursourcing increasingly complex online presence can be more efficient, less expensive, and contain more features since we scale our operations to serve multiple clients.
- start-up companies can achieve quicker web presence and e-commerce operation than trying to develop them in-house.
- larger companies outsource online sales when they are ready to scale up their operations by partnering with internet sales specialists and not burden their own IT resources.
- Inquire about possible joint venture marketing and NDA form
For further information, contact John Kumpunen, Pres. & CEO
1-800-535-4999 • International +905-728-4490
Our company's business style is friendly, casual, fun, and often very personal. Many of our clients have been with us for over 20 years and by now feel like a part of our family. Since 1980, we've had the good fortune and pleasure to work with these companies. Hill and Knowlton, Right-O-Way Air Express & Cargo, Dynamex Inc., Vista Cargo International Inc., Outokumpu Mintec, Ontario Ministry of the Environment, Kaycan Inc., EXIT Realty Corporation International, Recognition Group, The Regina Hill Group Inc., Publishing Alliance, Duffner Publications Inc., Canadian Business Owner, PathoMetrix Experimental Image Analysis, Biomedical Instrumentation, Welda Windows and Doors Industries, Sancor Industries, Scale Services & Sales, Monarch Marking Systems, Leland Industries Inc., Parsons, LN Building Maintenance, Network Leasing, Bramalea Limited, Whitby Harbour Development Corp., Ironshore Homes, Modern Landscaping Company, Grandview Children's Centre, North America Courier Alliance, Strings Across The Sky Foundation, Finnish Studies University of Toronto, Vox Finlandiæ Chamber Choir, Tuovi Kaarina Design Inc., K.H. Publishing International, A Taste Above, Cabin Foods Inc., WinePress Restaurant, Agensys Software Inc., Twinax Connections, Loesgen Software Inc., Westminster Time & Clock, Mylex, Dacota Inc., Salco Furniture Corp., Markham Board of Trade, Finnish Trade Center, SodaPop Central, Canadian Friends of Finland, Ehatare Seniors’ Home, Club Tan Tanning Centres, Marchand Corporation, Bahamas Law Report, A Taste Above. TOP
Copyright©2006 John Kumpunen, Krin.com, Kristian Industries.
All rights reserved. Reproduction prohibited.
|
 |
|
